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MAP VISION
By 2028, MAP shall be the Leader in the ASEAN in Promoting Management Excellence for Nation-Building.
MAP Mission
Our mission is to promote Management Excellence for Nation-Building through:
- Sharing of best management practices
- Benchmarking with our counterpart organizations in other countries
- Networking with other business organizations here and abroad
- Educational activities that enhance the knowledge, skills and values of management practitioners and educators nationwide
- Training and development programs that produce professional managers
- Advocacy for reforms that help shape a brighter future for the Philippines
MAP CORE VALUES AND PRINCIPLES
In pursuing our mission, we are guided by the following core values and principles:Professionalism
We treat our stakeholders with respect and fairness; and we observe fairness and objectivity in furthering the best interests of the MAP and its members. We recognize the uniqueness of individuals and groups, and their need to be differently motivated to bring out the best in them.
Integrity
We observe the highest standards of ethics in all our dealings and we acknowledge our obligations to our community and our country, as well as our duties as responsible citizens.
Leadership
We show the way and always strive to pursue higher and bigger goals for ourselves and for our country.
Patriotism
We affirm our deep love for our country, and our commitment to civic duty and concern for the common good, driven by our pride of our history and our heritage.
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DONALD LIM is new MAP President
DONALD P. LIM
PRESIDENTThe Management Association of the Philippines (MAP) has elected Dr. DONALD L. LIM, one of the country’s most respected leaders in digital transformation, as its 78th MAP President for 2026.
Dr. Lim has been a pioneering force in shaping the Philippines’ digital economy—advancing national initiatives on artificial intelligence, blockchain, cybersecurity, and ethical digital governance. Over the past two decades, he has distinguished himself through leadership roles across corporate management, entrepreneurship, national advocacy, education, and military service.
He is the Founding President of the Blockchain Council of the Philippines, the Cybersecurity Council of the Philippines, and the Global AI Council Philippines, organizations that bring together government, industry, and academe to champion responsible innovation and digital trust. His work has helped position the Philippines as an emerging hub for technology adoption, digital governance, and future-ready leadership.
A respected educator and author, Dr. Lim has taught at leading universities and written several books—Cybersecurity Unmasked, Blockchain Unlocked, and the upcoming AI Unleashed—which underscore his long-standing commitment to building a digitally empowered and ethically anchored nation.
He also serves in the Philippine Air Force Reserve Command as a Group Commander with the rank of Lieutenant Colonel. His contributions to national development have been recognized through prestigious honors, such as the TOYM Award for Community Building in Digital Media and the Agora Award for Marketing Communications.
Dr. Lim is currently the President of DITO CME Holdings, an investment company with interests in telecommunications, media, and technology. His leadership experience across diverse sectors continues to inform his advocacy for innovation-driven competitiveness and inclusive growth.
Joining Dr. Lim on the MAP 2026 Board of Governors are CEO Advisors, Inc. Managing Director Marianne Hontiveros as VP; SGV & Company Chair Wilson Tan as Treasurer; AC Health President and CEO Paolo Borromeo as Assistant Treasurer; and GT Capital Holdings Independent Director Gil Genio as Secretary.
The other members of the MAP 2026 Board are former DILG Secretary Rafael Alunan III, Vice Chair of Pepsi-Cola Products Philippines; former DOTr Secretary Jaime Bautista, Chair of SKAL Makati International; Maria Theresa Marcial, President and CEO of BPI Asset Management and Trust Corporation; and Atty. Michael Toledo, Director of Government and Public Affairs of Metro Pacific Investments Corporation.
2026 MAP GOVERNORS
MARIANNE B. HONTIVEROS
Vice President
WILSON P. TAN
Treasurer
PAOLO MAXIMO F. BORROMEO
Assistant Treasurer
GIL B. GENIO
SecretaryRAFAEL M. ALUNAN III
GovernorJAIME J. BAUTISTA
GovernorMARIA THERESA D. MARCIAL
Governor
MICHAEL T. TOLEDO
Governor2026 MAP COMMITTEES
MEMBERSHIP
As an exclusive organization who aims for management excellence, we invite and connect top management practitioners with each other. All members advocate for good governance, global competitiveness, inclusive growth, climate change, and sustainability growth.
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