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NEWS & ARTICLES
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Crafting a genuine country brand: Unveiling the true Filipino identity
MAPping the Future
August 7, 2023
August 7, 2023
Understanding our national identity isn’t always a straightforward journey. It’s like navigating a map with countless winding paths, each leading to different facets of what it means to be Filipino. A survey conducted this past June by the EON Group and Tangere set out to...
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The challenge of building resilient organizations
MAPping the Future
July 31, 2023
July 31, 2023
The 2023 Management Association of the Philippines Human Resources (HR) Summit discussed with great enthusiasm the high resilience of Filipinos when compared with other countries. While this is good news, the fact remains that having resilient individuals is not enough to build resilient organizations. Typical...
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Business Opportunities in Asean
MAPping the Future
July 24, 2023
July 24, 2023
The Association of Southeast Asian Nations (Asean) has emerged as a dynamic region that presents enticing business opportunities. Asean member-countries boast of a rapidly growing consumer market and a flourishing entrepreneurial ecosystem. With its strategic location and diverse economies, the Asean region has created a...
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The role of the National Branding Council (2nd of 2 Parts)
MAPping the Future
July 17, 2023
July 17, 2023
Editor’s note: In the first part of this article that appeared on July 10, 2023, MAP explained why country branding is critical for Philippine positioning in the global market. It also discussed how imperative it is to create a National Branding Council in order to...
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The need for Philippine country brand, National Branding Council
MAPping the Future
July 10, 2023
July 10, 2023
(First of two parts) The Philippines is a beautiful and diverse country that offers a wide range of attractions and opportunities for both domestic and international visitors. We have a rich history, a vibrant culture and a talented workforce, all of which can be leveraged...
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Humanizing Workplace Transformation in a Technology-driven Market Environment
MAPping the Future
July 3, 2023
July 3, 2023
The pandemic is the fastest accelerator of technology. We had to quickly embrace the change or risk not being able to get our needs during the lockdown. Digital platforms in a flash made everything and everyone reachable, rendering borders and distance superfluous. To continue functioning,...
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Building a resilient and sustainable Philippines
MAPping the Future
June 26, 2023
June 26, 2023
For its June 14, 2023 general membership meeting at the Shangri-La The Fort, the Management Association of the Philippines (MAP) invited Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo-Loyzaga to discuss the national priorities on environment, natural resources and climate change. In...
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A roadmap to help SMEs participate in the global value chain
MAPping the Future
June 12, 2023
June 12, 2023
The ratification of the Regional Comprehensive Economic Partnership (RCEP) agreement by the Philippine Senate last February may be the push that Philippine small and medium enterprises (SMEs) need to go global. The RCEP agreement covers one-third of the world’s population—roughly 30 percent of the world’s...
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Adopting pre-populated tax returns in the Philippines
MAPping the Future
June 5, 2023
June 5, 2023
In my previous article, I discussed the concept of pre-populated tax return and how it can make paying taxes as easy as 1-2-3 using behavioral science. To recall, a pre-populated tax return is a tax return that the government fills in on behalf of the...
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